“Don’t believe the hype that women are a minority because we’re not.” “Never give up and don’t back down,” Kelly advises other women who want to start a business. This female duo is not only providing a unique service for their customers, but they’re doing it while taking the heavily male-dominated industry by storm. “We make it a point to know our customers,” Michelle said. Through involvement and focused efforts within the local community, the entire Pink Trash team has had the chance to meet the people they’re helping. The mission snowballed, becoming just as personal for the rest of the team. Bundle that with the partnership of her good friend Michelle Inman, who owned a local septic company, and the rest is history. She started with a flat rate, no fee business model and the organization of an experienced team to coordinate business operations. Kelly calculated the direct costs of service and was determined to provide the community with a solution that focused on service, environment, and cost. When we called to try to resolve them, we were routed through a call center that was not even in Wilmington.” “We were realizing that the trash rates were constantly increasing. “We were basically just analyzing the expenses, going through the financials, and trying to see where we could cut expenses,” Kelly said. Kelly knew firsthand that the waste industry was in dire need of some improvements, as she and her husband experienced cost issues as local small business owners. The idea for Pink Trash came from more than a desire to help those battling breast cancer though. Since the company’s launch just six years ago, Pink Trash has paid for over $1,000,000 in life-saving cancer treatments for family, friends, and neighbors in the Wilmington area. And no one can relate to the benefit of this more than founder Kelly Buffalino, a breast cancer survivor. Pink Trash allocates one percent of every commercial and residential trash bill to help local residents that have been diagnosed with breast cancer, in an effort to help pay for their treatment(s). The women behind Coastal Ladies Carting, or “Pink Trash,” are doing something quite unique in the waste industry - they’re taking their community’s waste and turning it into a community benefit. With over 24,000 commercial, residential and construction customers serviced weekly, it’s evident… the pink takeover is growing. Nestled behind the waterfront streets and laid back beach vibes, you’ll find bright, bubblegum colored dumpsters and garbage trucks throughout the city. If you’re ever in Wilmington, N.C., something unexpected might catch your eye. The women behind “Pink Trash” use waste to make a difference
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